Application Process
This position is open until filled. For full consideration, please submit application, along with cover letter and resume, by 8am on Friday, May 9, 2025.
In your cover letter, clearly demonstrate how your background in student recruitment, event planning, and admissions advising aligns with the role. Be sure to describe your expertise with enrollment strategies, lead generation and management, and how you've supported conversion efforts in previous roles.
Please review the position description listed above for full scope of responsibilities and qualifications. Evidence of degree(s) or certificate(s) and/or license(s) required at time of hire.
Job Summary
Reporting to and under general supervision of the Director of Student Recruitment and Orientation, the Lead Recruitment Coordinator (LRC) oversees the planning and implementation of recruitment/outreach programs, events, activities, plans, and strategies to advance and achieve the University’s undergraduate and graduate enrollment goals. Responsibilities include, but are not limited to, providing training and work direction to recruitment staff regarding, lead generation, lead management (including vendor management) and applicant conversion strategies to meet enrollment goals. In addition, the LRC is responsible for generating leads, recruitment travel, and managing lead conversion in support of the recruitment team (especially when vacancies occur). The LRC conducts appropriate follow-up with leads; advises prospective students and supports new applicants through the enrollment process. As an expert in admission requirements, transfer credit, and university graduation requirements, the LRC is responsible for training in admissions advising for Recruitment Counselors (Counselors) and for taking on highly complex professional Student Services work and student advising needs. The LRC plays an active role in developing and coordinating effective standard and digital communication and recruitment strategies. This includes, but is not limited to, the development and hosting of webinars and other virtual events; conducting in-person and remote enrollment advising sessions; and tracking and monitoring communication yields that are sent through University standard communication tools.
Key Qualifications
This position requires the equivalent to graduation from a four-year college or university in a related field plus upper division or graduate course work in counseling techniques, interviewing and conflict resolution where such are job related. Possession of these knowledge and abilities is typically demonstrated through the equivalent to four years of progressively responsible professional student services work experience which includes experience in admissions or advising students individually and in groups, and in analysis and resolution of complex student services problems. A Master’s degree may be substituted for one year of professional experience. Experience in admission and/or academic advising, counseling prospective students, and exhibiting mastery of admissions requirements is required. Intermediate proficiency with computers, including standard office technology and Microsoft Office (Word, Excel) required. Knowledge of Google Suite, PeopleSoft, CRM tools, student information systems, virtual and mobile devices, and online applications preferred.
Salary and Benefits
Starting salary placement depends on qualifications and experience and is anticipated to be in the range of $6,320 to $6,574 a month. This is a full time, exempt position, which will lead toward permanent status following the successful completion of a probationary period.
This position is eligible for a broad range of benefits, including medical, dental, vision, life and disability insurances, retirement (CalPERS), tuition waiver, vacation and sick leave. In addition, 15 paid holidays are offered each year. Sonoma State University is also a Public Service Loan Forgiveness Program (PSLF) Employer.
A comprehensive benefits summary for this position is available online by clicking here to be taken to the CSU benefits page.
Supplemental Information
Sonoma State University is committed to achieving excellence through teaching, scholarship, learning and inclusion. In line with our Strategic Plan and our Seawolf Commitment, our values include diversity, sustainability, community engagement, respect, responsibility, excellence and integrity. We strive to cultivate a community in which a diverse population can learn and work in an atmosphere of civility and respect. We encourage innovation, experimentation and creativity, as well as contributions to equity and inclusion, in the pursuit of excellence for all members of our university community.
The University is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status. Mandated Reporting: This position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
Per the CSU COVID-19 Vaccination Policy, it is strongly recommended that all faculty, staff, administrators, and students who are accessing campus facilities follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications. Any candidates advanced in a currently open search process should be prepared to continue to help us protect and maintain a healthy Seawolf Community. More information related to campus level requirements can be found here: https://risk.sonoma.edu/covid-compliance-and-monitoring-office.
CSU Out of State Policy - Sonoma State University, as part of the CSU system, is a State of California Employer. As such, the University requires all employees upon date of hire to reside in the State of California. As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current employees who apply for this position.
Sonoma State University is not a sponsoring agency for staff positions (i.e. H-1B visas).
Positions are posted for a minimum of 14 calendar days.
For questions related to the application process, please reach out to hr@sonoma.edu. The ADA Coordinator is also available (hraccommodations@sonoma.edu) to assist individuals with disabilities in need of accommodation during the hiring process.
Sonoma State University's Annual Security Report includes summaries of institutional policy relating to campus safety, drug and alcohol use, sexual assault, and other matters. The report is published in compliance with the Clery Act and includes three years of certain crime statistics that occurred in Clery Act defined geography. A paper copy of the report may be requested in person by emailing the Clery Compliance and Safety Office at clery@sonoma.edu.
Pursuant to the Higher Education Opportunity Act, the Annual Fire Safety Report (AFSR) is available for viewing at https://housing.sonoma.edu/compliance-data/2024-campus-housing-fire-safety-report. The purpose of this report is to disclose statistics for fires that occurred within Sonoma State University student housing facilities for three years, and to distribute fire safety policies and procedures intended to promote safety on campus. A paper copy of the AFSR is available upon request by contacting the Residential Education and Campus Housing at housing@sonoma.edu.