Working Title: Student Affairs Digital Media Creator

Classification Title: Public Affairs/Communication Specialist II

Posting Details

Priority Application Date (Posting will remain open until filled): Wednesday, January 8, 2025 @ 11:55pm PT

Hiring Preference

Eligible on-campus applicants in California State University Employees Union (CSUEU) Bargaining Units 2,5,7, and 9 will be given first consideration in the recruitment.

Position Summary

Under the general direction of the Director of Student Affairs IT & Communications, the incumbent will assess, formulate, and evaluate the impact of recommended or implemented marketing and communications practices from a strategic and operational perspective for the Division of Student Affairs. With more than 50 departments within Student Affairs, this position will work with various constituents to develop and implement original and engaging digital media campaigns with the goal of creating a vibrant co-curricular student experience and increased participation in on-campus events. 

The position requires the incumbent to regularly participate in planning and development activities to achieve programmatic and administrative goals. The incumbent collaborates with community partners and the Sacramento State campus community to ensure timely and effective communication with the ever-changing student population. This position participates in developing and implementing university-level initiatives that support students in enhancing enrollment, engagement, retention, and degree completion.

Responsibilities include developing and implementing dynamic marketing and communications media assets consistent with the division’s goals and guidelines, leading assigned student assistants to expand and enhance the institution’s multimedia presence, and addressing a number of critical strategic initiatives and activities.

FLSA: Exempt (Not eligible for overtime. This position is eligible for full benefits.)

Anticipated Hiring Range: $4,146.00 per month - $4,507.00 per month

CSU Classification Salary Range: $4,146.00 per month - $7,500.00 per month

Best-in-class Benefits: Click here to learn more

CSU Total Compensation: Click here to learn more

Salary Grade/Range:  2

Recruitment Type: Regular (Probationary)

Time Base: Full-Time

Pay Plan: 12 months 

Work Hours: Monday through Friday 8am - 5pm. Hours may vary depending on department need.

Department Information 

Student Affairs Marketing and Communications, supports the Division through strategic communication planning and the development of student-forward marketing campaigns.

With Partnership First, we work to enhance our campus partners’ efforts and tell stories that resonate with the ever-changing student population, as we continue to build the region with Sac State Alumni. More information: https://www.csus.edu/student-affairs/marketing-communications/

Minimum Qualifications 

Entry to the first level within this classification requires knowledge of the fundamentals of public affairs and/or media relations and/or some exposure to marketing and marketing research. This background is normally obtained through a college degree, which includes relevant coursework in the field and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.

Required Qualifications 

Education/Experience

1. Bachelor’s degree or equivalent work experience in marketing, multimedia, and communications.
2. Two years of experience with video production for marketing/communication campaigns.
3. Experience with marketing/communication campaigns (including email, online, and social media campaigns).
4. Experience using social media platforms (e.g., Facebook, Instagram, Twitter, etc.).
5. Experience and understanding of best practices in marketing and communications fields.
6. Experience with specialized video/photo and audio editing software such as Adobe Photoshop, Premiere, Avid, Final Cut, Fiverr, Motion Array, Soundstripe, etc.
7. Experience with digital and social media marketing strategies, including digital and emerging technologies (e.g., social media), to engage multiple audiences.
8. Experience in project management and demonstrated problem-solving and organizational skills to effectively monitor and manage multiple/large-scale projects with overlapping deadlines and tasks.

Knowledge/Skills/Abilities

9. Demonstrated ability to work independently to develop and implement communication and marketing projects/campaigns for large, complex organizations.
10. Ability to communicate clearly and professionally in writing and in person.
11. Ability to interpret and evaluate results to develop sound conclusions and recommend new or revised Marketing and Communications strategies and policies.
12. Ability to quickly and accurately modify communication plans in response to changing directives.
13. Demonstrated the ability to utilize alternative media in communications campaigns (e.g., social media, video, chat, etc.).
14. Ability to independently plan and coordinate marketing and communication/campaign events.
15. Demonstrated writing and editing skills to use language effectively and creatively and apply style guidelines.
16. Ability to coordinate meetings with university leadership, students, faculty, staff, and community members.
17. Demonstrated consultative skills in working with internal and external constituent groups.
18. Proficiency in using standard office programs and equipment such as PC/Mac, Microsoft Office (Excel, Outlook, PowerPoint, Word), Microsoft Teams, Adobe Acrobat, and browsers (Chrome, Edge, Firefox, Safari).
19. Knowledge of applicable copyrights and other laws about written materials, news media, and confidentiality.
20. Ability to effectively present ideas and concepts in written or presentation format and use consultative and facilitation skills to gain consensus from multiple stakeholders and constituent groups.
21. Familiarity with the latest trends, technologies, and methodologies in multimedia, production, data visualization, etc.
22. Familiarity with campus programs and Student Affairs departments, processes, and procedures.
23. Commitment to maintaining a welcoming and inclusive work environment with diverse colleagues and constituents including faculty, students, staff, and members of the community.

Work Schedule Requirements

24. The typical work schedule is Monday through Friday, 8 am to 5 pm, but it may vary, including occasional weekends and evenings, depending on department needs.

Physical Requirements

25. Ability to frequently move photography equipment up to 25 lbs.

Condition of Employment

• Ability to successfully complete a background check.

Preferred Qualifications

26. Master’s degree or other certification related to public relations, marketing, communications, etc.
27. Familiarity with CSU policies and procedures regarding branding, marketing/public relations.
28. Familiarity with CSU campus programs and Student Affairs departments, student services, processes, and procedures.
29. Familiarity with higher education marketing campaigns with particular emphasis on under-served populations.
    

• Resume
• Cover Letter
• Professional Portfolio

Failure to upload required documentation may result in disqualification.

About Sacramento State

Sacramento State is located in the heart of California’s capital city, five miles from State Capitol. The lush, 300-acre campus is situated along the American River, close to numerous bike trails and other recreational areas. Sacramento, also known as the “Farm-to-Fork Capital,” is one of the most ethnically diverse and livable cities in the country, with a population of half of a million. Sacramento State is a Hispanic and AANAPISI serving institution with about 31,000 students coming not only from the Greater Sacramento Region, but also from across the state, country, and world. Our 1,800 faculty and 1,500 staff are committed to meeting our mission:

“As California’s capital university, we transform lives by preparing students to lead, serve, and succeed. Sacramento State will be a welcoming, caring, and inclusive leader in education, innovation, and engagement.” As the regional hub of higher education, Sacramento State is dedicated to learning and student success; teaching, research, scholarship and creative activity; justice, diversity, equity and inclusion; resource development and sustainability; dedicated community engagement, and wellness and safety.

As evidenced by the values embedded in our Hornet Honor Code, Sacramento State is committed to creating an inclusive environment where all faculty, staff, students, and guests are welcome and valued.  Our commitment is more than simply ensuring that our campus is free from bias and discrimination, but is one devoted to celebrating many diverse identities, life experiences, and perspectives that enrich our community, teaching and learning. 

To learn more about why you should join the Hornet Family, please visit the Why Sac State? page.

Equal Employment Opportunity
California State University, Sacramento is an Affirmative Action/Equal Opportunity Employer and has a strong institutional commitment to the principle of diversity in all areas. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, sex, gender identity/expression, sexual orientation, pregnancy, genetic information, medical condition, marital status, veteran status, or disability. Sacramento State hires only those individuals who are lawfully authorized to accept employment in the United States.

It is the policy of California State University, Sacramento to provide reasonable accommodations for qualified persons with disabilities who are employees or applicants for employment. If you need a disability related reasonable accommodation as part of the application and/or interviewing process, visit https://www.csus.edu/administration-business-affairs/human-resources/benefits/reasonable-accomodation.html.

The University is committed to creating an education and working environment free from discrimination, sexual harassment, sexual violence, domestic violence, dating violence, and stalking. For more information on mandatory training for new employees, visit https://www.csus.edu/administration-business-affairs/human-resources/learning-development/support/csu-learn.html.

Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Fire Safety Right-To-know Act Notification:

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act), the current Annual Security Report (ASR) is available for viewing at https://www.csus.edu/clery. The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and sexual assault prevention information, and drug and alcohol prevention programming. The ASR also contains statistics of Clery Act crimes for Sacramento State for the last three (3) calendar years. Paper copies are available upon request from the Office of Clery Compliance & Training by emailing clery@csus.edu.

Under the Clery Act, this position may be designated as a Campus Security Authority (CSA) depending upon the role on campus and/or job duties. If this position is identified by the Director of Clery Compliance & Training as a CSA position, you will be notified via email and will be assigned the appropriate training in CSU Learn.

Background Check Disclaimer

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with California State University, Sacramento. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current California State University, Sacramento employees who apply for the position.

COVID19 Vaccination Policy

Effective May 2023, per the CSU COVID-19 Vaccination Policy, it is strongly recommended that all California State University, Sacramento employees who are accessing office and campus facilities follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications. 

Out of State Employment

Sacramento State University, as part of the CSU system, is a State of California Employer. As such, the University requires all employees (up)on date of hire to reside in the State of California.

As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

Eligibility Verification

Candidate must furnish proof of eligibility to work in the U.S. California State University, Sacramento is not a sponsoring agency for staff and management positions (ie. H-1-B Visa).

Note to Applicants:

Possession of the minimum qualifications does not guarantee an interview unless required by collective bargaining agreement.