Lead Alumni Communications and Outreach Officer
Administrative Analyst/Specialist Exempt II
Priority Application Date (Posting will remain open until filled): As of June 9, 2022, we are still accepting applications for this recruitment. Previous applicants need not re-apply
Eligible on-campus applicants in California State University Employees Union (CSUEU) Bargaining Units 2,5,7, and 9 will be given first consideration in the recruitment.
Under the general direction of the Assistant Vice President (AVP) of Alumni Relations and the Sacramento State Alumni Association, the Lead Alumni Communications and Outreach Officer is the primary strategist for all marketing and communications to Sacramento State alumni. In partnership with the AVP, the incumbent is the lead internal consultant for communicating to alumni and provides direction on a variety of initiatives for Alumni Relations and the Sacramento State Alumni Association as well as Sacramento State overall. In this capacity, the incumbent is responsible for leading a variety of areas including (1) the development and implementation of comprehensive alumni communications plans, including content creation, tracking and analysis of impact and success; (2) the development and implementation of marketing strategies; and (3) working with corporate sponsors and related marketing events to generate revenue. The Lead Alumni Communications and Outreach Officer will coordinate use of all mediums including print, email, web, multimedia, online community and social media, then provide tracking reports (print, online, social media, etc.) and market research, including survey tools and the reporting of feedback/results. The incumbent also provides direction to staff and student assistants with regard to alumni marketing, communications and outreach.
The incumbent develops and maintains relationships with a wide variety of campus partners, alumni and community members, including potential corporate sponsors and affinity partners. Additionally, the Lead Alumni Communications and Outreach Officer is the lead in working with volunteers serving on the Alumni Board of Directors Fund Development Committee, ensuring that discussion is meaningful and leads to revenue generation.
The incumbent is also responsible for certain marketing events and outreach programs that are key to successfully reaching and engaging our Sac State alumni, utilizing volunteers and generating revenue. In this area, the Lead Alumni Communications and Outreach Officer will play a critical role in signature alumni events, including Grad Fest and the Homecoming Festival. These are large-scale events that draw thousands of participants and offer departments and partners the opportunity to booth and engage with our alumni.
Overall, the Lead Alumni Communications and Outreach Officer supports the goals of Alumni Relations and the Sacramento State Alumni Association’s mission to connect, engage, and celebrate alumni, students and friends of Sacramento State while building lifelong relationships that support the future of our University.
FLSA: Exempt - This position is covered by health benefits, and is exempt (not eligible for overtime compensation according to the Fair Labor Standards Act).
CSU Classification Salary Range: $4,693 - $8,489 per month
Hiring Range: $4,693 - $6,489 per month, commensurate with candidate's experience, education, skills and training
Recruitment Type: Regular (probationary)
Work Hours: Monday - Friday, 8:00am - 5:00pm. Must be available to work evenings and weekends and on-call responsibilities as needed.
Operating as an interdependent alumni organization, Alumni Relations (a campus department) and the Sacramento State Alumni Association (a 501 (c)(3) non-profit organization), our mission is to connect, engage and celebrate the alumni, students and friends of Sacramento State while building lifelong relationships that support the future of our University.
To accomplish this, we engage volunteer leaders through the Alumni Association Board of Directors, Board Committees, and Alumni Chapters and Networks, in encouraging philanthropic support, supporting the mission of the University and overall striving to create an inclusive community of engaged alumni.
We are responsible for planning and funding engagement programs, alumni recognition/awards events, mixers, reunions, recent graduate activities, student engagement, and alumni communications. In addition to these engagement opportunities, we award scholarships, manage and maintain the Leslie & Anita Harper Alumni Center, solicit programmatic sponsorships and scholarship donations, and support Alumni Association Membership.
Entry to this classification requires general knowledge and skills in the applicable administrative and/or program field with a foundational knowledge of public administration principles, practices, and methods. This foundation would normally be obtained through a bachelor's degree and/or equivalent training and administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs.
- Bachelor’s Degree
- Demonstrated experience developing and implementing a comprehensive communications plan; including but not limited to marketing initiatives, event promotion and direct mail
- Experience working with corporate sponsors and marketing events
- Demonstrated ability to think strategically and creatively in developing and recommending program goals, policies and procedures for assigned segments of the alumni engagement program.
- Demonstrated project management and organizational skills; ability to set priorities and meet deadlines, while balancing multiple projects and maintaining accuracy
- Highly developed problem-solving skills, with demonstrated sound judgement in evaluating, interpreting and applying policies and procedures
- Ability to effectively present ideas and concepts in written or presentation format and use consultative and facilitation skills to gain consensus
- Demonstrated ability to work with volunteer leadership
- Demonstrated consultative skills in working with internal and external constituents
- Strong analytical skills to gather data, analyze it to convey metrics and results of engagement efforts; ability recommend an effective course of action or improved process as data dictates
- Ability to carry out a variety of professionally complex assignments without detailed instructions, while exercising sound judgement, handling multiple priorities and frequent interruptions
- Ability to successfully build professional relationships with a diverse population of students, faculty, staff, alumni and the general public
- Excellent verbal and written communication skills, including effective listening skills and client facing communication skills; ability to write and edit promotional materials
- Ability to compile, write, and present reports
Conditions of Employment:
- Ability to pass a background check.
- Two to four years of progressively responsible experience in a university, not-for-profit, philanthropic or member-based environment, preferably in Alumni Relations, with demonstrated use of technology solutions.
- Experience using a complex customer relationship management (CRM) database
- Experience working with project or program budgets
- Experience working with fundraising.
- Demonstrated experience with Adobe Creative Suite
Documents Needed to Apply
Resume and cover letter. Failure to upload the required documentation will result in disqualification.
About Sac State
Sacramento State is located in the heart of California’s capital city, five miles from State Capitol. The lush, 300-acre campus is situated along the American River, close to numerous bike trails and other recreational areas. Sacramento, also known as the “Farm-to-Fork Capital,” is one of the most ethnically diverse and livable cities in the country, with a population of half of a million. Sacramento State’s 31,000 students come not only from the Greater Sacramento Region, but also from across the state, country, and world. Our 1800 faculty and 1,500 staff are committed to meeting our mission: “As California’s capital university, we transform lives by preparing students for leadership, service, and success. Sacramento State will be a recognized leader in education, innovation, and engagement.” As the regional hub of higher education, Sac State is dedicated to student success, diversity, equity and inclusion, community engagement, philanthropy, and campus safety.
As evidenced by the values embedded in our Hornet Honor Code, Sacramento State is committed to creating an inclusive environment where all faculty, staff, students, and guests are welcome and valued. Our commitment is more than simply ensuring that our campus is free from bias and discrimination, but is one devoted to celebrating many diverse identities, life experiences, and perspectives that enrich our community, teaching and learning.
To learn more about why you should join the Hornet Family, please visit the Why Sac State? page.
Background Check Disclaimer
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with California State University, Sacramento. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current California State University, Sacramento employees who apply for the position. One variation of background check required could be a LiveScan screening, which involves submitting fingerprints at a certified LiveScan Service Center.
COVID-19 Vaccine Certification Information:
CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement. The systemwide policy can be found at https://calstate.policystat.com/policy/9779821/latest/
and questions may be sent to firstname.lastname@example.org
Out of State Employment Policy
Sacramento State University, as part of the CSU system, is a State of California Employer. As such, the University requires all employees (up)on date of hire to reside in the State of California.
As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.
Equal Employment Opportunity
California State University, Sacramento is an Affirmative Action/Equal Opportunity Employer and has a strong institutional commitment to the principle of diversity in all areas. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, sex, gender identity/expression, sexual orientation, pregnancy, genetic information, medical condition, marital status, veteran status, or disability. Sacramento State hires only those individuals who are lawfully authorized to accept employment in the United States.
Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Fire Safety Right-To-know Act Notification:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the current Annual Security Report (ASR) is available for viewing at https://www.csus.edu/clery .
The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and sexual assault prevention information, and drug and alcohol prevention programming. The ASR also contains statistics of Clery Act crimes for Sacramento State for the last three (3) calendar years. Paper copies are available upon request at the Police Service Center located in the University Union.
Selected candidate must furnish proof of eligibility to work in the U.S.. California State University, Sacramento is a sponsoring agency (i.e. H-1-B Visa).
Note to Applicants:
Possession of the minimum qualifications does not guarantee an interview unless required by collective bargaining agreement.