Working Title: Marketing & Communications Specialist
Classification Title: Public Affairs/Communication Specialist II
Priority Application Deadline (Posting will remain open until filled): Sunday, January 9, 2022 at 11:55 p.m.
Eligible on-campus applicants in California State University Employees Union (CSUEU) Bargaining Units 2,5,7, and 9 will be given first consideration in the recruitment.
Under the direction of the Director of Marketing and Strategic Communications, the Marketing and Communications Specialist will support the marketing needs of University Communications, focusing on overall University brand positioning and strategic messaging, and other University communications priorities as needed.
The position will assist in the development and execution of several comprehensive marketing and communications campaigns, including the award-winning Made at Sac State campaign, aimed at external audiences to increase positive awareness of Sacramento State among local audiences. The Marketing and Communications Specialist will work collaboratively with University Communications directors, writers, graphic designers, and photographers/videographers to develop a variety of compelling and impactful promotions and communications, both in print and online. Helping establish messages and creative direction, writing copy, managing logistics, and meeting deadlines are fundamental elements of this position.
Responsibilities also include development and maintenance of various collateral, signature publications and web pages, regular reporting, archiving, and facilitation of key community sponsorships.
CSU Classification Salary Range: $3,515.00 - $6,358.00 per month
Hiring Range: $3,515.00 - $5,383.00 per month
Recruitment Type: Regular (probationary)
Work Hours: Monday-Friday, 8 a.m. to 5 p.m. Ability to work some evenings and/or weekends, occasionally at off-site locations, as needed/limited basis.
The Office of University Communications works to raise awareness and tell the Sac State story on campus, in the region, and beyond. In support of the University’s strategic priorities, we partner with campus colleagues to showcase academic success, inclusive excellence, and robust community engagement via a wide range of communication platforms. We oversee news and media relations, crisis communications, social media and multimedia, marketing and branding, and strategic publications.
For more information, please visit: https://www.csus.edu/president/university-communications/
Entry to the first level within this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.
1. Demonstrated ability to synthesize data and information to develop key messages and clear and actionable strategic communication plans.
2. Possess advanced writing and editing/proofreading skills to quickly produce clear, effective and accurate copy supporting the University.
3. Demonstrated knowledge of graphic design, photography, and video creation in support of communications goals.
4. Ability to provide lead work direction to, as well as work in collaboration with, creative teams (including graphic designers, photographers, videographers) to facilitate the progression of projects from concept and copy to on-time completion.
5. Solid understanding of news media, social media and other digital communications platforms, including effective content development, delivery and reporting.
6. Ability to incorporate exceptional news, social and digital strategies into overall promotions and communications goals.
7. Ability to identify and effectively apply University brand, tone, and style in communications and align with established strategic messages, as well as be an advocate for brand integrity among internal audiences.
8. Possess strong organizational and project management skills, including prioritizing and handling multiple projects and deadlines.
9. Ability to collect research, examples, and present summaries, metrics and other data to showcase department successes.
10. Exceptional interpersonal skills and the ability to work collaboratively with culturally diverse internal and external groups to consult, gather information, solicit and incorporate feedback, present solutions, gain consensus, and manage approvals.
11. Thorough knowledge of applicable copyright and other laws pertaining to advertising and promotions.
12. Working knowledge of applicable software packages, including Microsoft Office and Adobe Suite.
13. Ability to work some evenings and/or weekends, occasionally at off-site locations, as needed/limited basis.
Conditions of Employment
- Ability to pass a background check.
14. Bachelor’s degree in Journalism, English, Communications, or a related field.
15. 3-5 years or more of experience with progressive responsibility working in a marketing, communications, or public relations corporate setting.
16. Experience working within a higher education environment
17. Familiarity with using web-based project management software, such as WorkFront, Microsoft Teams, or others.
Documents Needed to Apply
Resume, cover letter, writing sample. Failure to upload these documents to the online application may result in disqualification.
Instructions for writing sample:
At Sacramento State, we are proud of the impressive accomplishments of our faculty, students and alumni, and we want the region to know about them, too. In our world of constant communication and information overload, creating messages that are seen and remembered is a challenge. As a professional communicator, how would you get this message out in a way that resonates and sticks with the public? (500 words maximum)
About Sac State
Sacramento State is located in the heart of California’s capital city, five miles from State Capitol. The lush, 300-acre campus is situated along the American River, close to numerous bike trails and other recreational areas. Sacramento, also known as the “Farm-to-Fork Capital,” is one of the most ethnically diverse and livable cities in the country, with a population of half of a million. Sacramento State’s 31,000 students come not only from the Greater Sacramento Region, but also from across the state, country, and world. Our 1800 faculty and 1,500 staff are committed to meeting our mission: “As California’s capital university, we transform lives by preparing students for leadership, service, and success. Sacramento State will be a recognized leader in education, innovation, and engagement.” As the regional hub of higher education, Sac State is dedicated to student success, diversity, equity and inclusion, community engagement, philanthropy, and campus safety.
As evidenced by the values embedded in our Hornet Honor Code, Sacramento State is committed to creating an inclusive environment where all faculty, staff, students, and guests are welcome and valued. Our commitment is more than simply ensuring that our campus is free from bias and discrimination, but is one devoted to celebrating many diverse identities, life experiences, and perspectives that enrich our community, teaching and learning.
To learn more about why you should join the Hornet Family, please visit the Why Sac State? page.
Background Check Disclaimer
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with California State University, Sacramento. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current California State University, Sacramento employees who apply for the position.
Equal Employment Opportunity
California State University, Sacramento is an Affirmative Action/Equal Opportunity Employer and has a strong institutional commitment to the principle of diversity in all areas. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, sex, gender identity/expression, sexual orientation, pregnancy, genetic information, medical condition, marital status, veteran status, or disability. Sacramento State hires only those individuals who are lawfully authorized to accept employment in the United States.
Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Fire Safety Right-To-know Act Notification:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the current Annual Security Report (ASR) is available for viewing at https://www.csus.edu/clery .
The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and sexual assault prevention information, and drug and alcohol prevention programming. The ASR also contains statistics of Clery Act crimes for Sacramento State for the last three (3) calendar years. Paper copies are available upon request at the Police Service Center located in the University Union.
COVID-19 Vaccine Certification Information:
CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement. The systemwide policy can be found at https://calstate.policystat.com/policy/9779821/latest/
and questions may be sent to firstname.lastname@example.org
Selected candidate must furnish proof of eligibility to work in the U.S.. California State University, Sacramento is a sponsoring agency (i.e. H-1-B Visa).
Note to Applicants:
Possession of the minimum qualifications does not guarantee an interview unless required by collective bargaining agreement.